The Singapore headquarters of a renowned Japanese electronics firms has built a firm reputation in the ASEAN region, offering a myriad of quality electronic and electrical appliances to households, for years.

To bolster it customer service and to meet the increasing demands of customers, its customer service department needed to ensure constant communication with its team of mobile technicians, and to send new jobs as well as update changes to pre-scheduled appointments. As a value-add, the company also wanted to communicate with its customers using the popular mode of SMS, sending messages such as birthday greetings. Hence it chose Inspire-Tech's hosted RapidSMS.

With the RapidSMS's hosted environment and user-friendly interface, the solution was able to support multiple user account for the team at the company. RapidSMS also allowed sender ID masking, i.e. SMS message identification would show only “Name of company”.

The solution's promotional message broadcast system also allows auto-unsubscribe – as a compliance to international spam control acts - and provided ease of mailing list management. The corporate users were able to 'batch broadcast' content with an Excel file, to create personalised birthday greetings, send these SMSes on different schedules.