Microsoft's regional sales team supports a wide network of retail partners, and needed an efficient way of logging sales updates, as well as communicating earned rewards under its programme. Called myTIP, the programme needed a robust 2-way interactive SMS messaging architecture for effective delivery.

This was then expanded to other Southeast Asian market, namely Thailand, Malaysia and Indonesia. Inspire-tech provided regional support and customised turnkey solution for management and reporting, using the EasiSMS suite of solutions, including EasiSMS Enterprise Messaging Server and EasiCommand Builder.

With the Sales Tracker, the registration of retailers is now fully automated via SMS, and is a single interface for managing Microsoft’s retailers, inventory of retail products, sales incentives management as well as product competency for retailers across the ASEAN markets.

"... the working experience with InspireTech has been extremely good, with their dedication on the project and willingness to help on resolving any system issues," said Microsoft's senior manager for retail sales and marketing (Southeast Asia and Korea).

"Through the expertise and managerial guidance from Charles, and his team, Swee Hong who has the commitment beyond his duties to meet the needs of our working teams from different countries, we have successfully launched and managed TIP since Nov 2010, and we have achieved thousands of users and sales submission regionally."