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Insurance Services
| | Broadcast & Alert Services | | | Similar to general banking services, extending mobile alerts to customers is a value add service in a service-oriented industry.
Business Values: - SMS Reminder alerts deliver payment reminders to clients faster than snail mails
- Improvement in communication channels with customers
SMS messaging services relevant to the insurance services include: - Premium due reminder
- Notification of receipt of payment
- Notification of policy approval
- Promotional messages on new product launches
For all the scenarios stated above, it can be fulfilled by EasiSmartCast. The SMS empowering process is streamlined to rules configuration, giving our financial clients faster service delivery to their customers and flexibility to adapt to changes easily.
| | | Interactive Requests | | | Insurance companies can provide mobile services for clients to search and enquire about their policy status. Similarly such service can be provided for authorised mobile staff (e.g. Insurance Agents) to make enquiries on behalf of clients. EasiCommand Builder support the setup of mobile enquiry via SMS easily. Some mobile query services include: - Estimated Premium calculation
This service provides a mobile calculator to prospect who sees the insurance company's advertisement on other advertising medium. A request can be translated to a new sales lead - Policy Status Check
This service allows authorised clients/agent representatives to check their premium due date and redemption information. - Call Back Service
Instead of relying on IVR for common enquiries, customers can use SMS to request for call back by the customer service officer.
| | | Marketing Campaigns | | | Promotional Offers | | | Insurance companies can send promotional information to customers via SMS using EasiSmartCast or the Campaign Management Solution.
Using EasiSmartCast, the process is secured and automated through dynamic selection of customer profile from client database and messages can be customised to each customer. Messages can be scheduled at designated delivery time.
Broadcast content is as critical as any corporate news delivered via the Public Relations team. The Campaign Management Solution provides dual control for content to be vetted by authorised role (not the content creator) before the content gets sent out, giving the marketing and security team a better assurance that any broadcast event is securely and effectively managed.
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