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EasiSMS Messaging Server
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Features and Benefits 



Scalable
You can increase the number of processes just by assigning one keyword to one process. This is an enterprise grade SMS messaging solution. Each process is a rule and each rule has its own configuration. Each rule allows you to execute either a Search, Update or multiple processes.

Flexible Connectivity
SMS enabling through EasiCommand Builder is either a query or update on your databases. You can connect to any type of relational databases like Microsoft SQL Server, Oracle, Sybase, etc.


Reduced development cost
SMS enabling your current system does not require any development effort except few hours of query statement writing and configuration of replies, saving you substantial development costs.

Secure processes
Exclusive and important transactions can be secured with the access control list management to validate the user.

Faster Response to issues
Users’ behaviour is unpredictable and the end user gets instant feedback to correct his mistake quickly through a customisable exception message. Exceptions can also be tracked through instant escalation notification. It allows administrators to react to problems promptly to assist the end user.

Increase sales opportunities
You can run a campaign through SMS to attract potential customers and concurrently allow your sales people to be informed of a new interest through the lead forward function.

Simple & Robust Test Platform
Visual and emulated tests can be conducted to check all your process settings before rolling out for production. The built-in rapid test tool reduces testing cycles from days to hours.

Audit Trail
All message history can be logged into database or text files for archival. Organisations can track the transactions and view reports by campaign.

Smart Data Management*
Some queries (e.g Property Search) can generate multiple records when the criteria is met. This may run into multiple SMS or never ending number of messages. Delivering all information may result in undesirable costs for the hosting organisation and irritation to the requester. Truncating the messages may not be a satisfactory result as requester often prefers the option to ask for more. EasiCommand Builder can formulate paging rules to allow specific number of records to be delivered and a common to indicate an interest to ask for more.

Sponsorship Management*
Outgoing SMS always has a transactional cost. Some cost can be defrayed through creative sponsorship by your organisation's partners. The module has a built in sponsor message management function to allow insertion of sponsor messages on each outgoing message and provide comprehensive reports on the message hit rates.

*These features are available for the Enterprise Edition only.