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EasiSMS Messaging Server
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EasiSmartCast
Features and Benefits
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Features and Benefits 
0 CODE INTEGRATION
Faster Access to market
EasiSmartCast does not require any application interface or code development as it only need to query existing database and transform it to a mobile service. There is no development, no code maintenance required when organisations use EasiSmartCast, giving their services faster access to market and lower project management cost.

Adaptive Change Management
Designed to be rule based configuration, a change in business rule is only a few clicks on the web interface and no programmers or code changes is required. Effectively, a change in criteria only takes the administrator only few minutes to modify the rules in EasiSmartCast as compared to a huge change management control required in a typical project development cycle.
EasiSmartCast - Architecture

MESSAGING FEATURES

Customisable SMS Message
In a batch broadcast, the template of the message remains the same with the exception of important data which needs to be customised. EasiSmartCast allows the SMS output to be customised by the fields provided in the so that each recipient receives a message that is customised for them. All customised information is extracted from the database real-time at the instance of task execution.

Supports Unicode Messaging & Long Messages
Messages can be sent/received in alphanumeric and/or Unicode. (Chinese, Arabic, Thai). Messages also support long messages without truncating the messages into parts.

Advanced Scheduler
EasiSmartCast has an advanced scheduler function to allow the administrator to configure the rules by hourly, daily, weekly, monthly, yearly. Flexible task recurrence can be created with the scheduler.

Recurring tasks like sending loan approval notice can be set daily during weekdays at 4.30pm (after operational cut-off time) to send out alerts to the affected customers. One-time seminar reminder can be set to trigger at specific time to query the event database and broadcast to the registered attendees.

 

SYSTEM MANAGEABILITY & INFORMATION TRACKING

Easy Access & Tracking
EasiSmartCast has a user-friendly web-based configuration tool which allows the administrator to create rules and input the selection criteria and the scheduled time for each task. The rules and every customised message sent can be viewed easily from the browser with secure login by the authorised user.

Message History
All merged messages generated from the rules will be stored in the Sent Items and viewable by authorised users through their browser. Messages can be filtered by rule name and reports can be generated and exported to Excel or PDF format.

Secure Login
Leveraging on EasiWorkgroup user management function and authentication, organisations can choose between deploying on database authentication or via Active Directory authentication. Both authentication methods provide secure login process.